"It also stick handles to teapots..."
The History of Araldite®
Araldite DIY adhesives products were originally launched in Switzerland in 1946 1950: The first batches of Araldite epoxy resins were made at the Duxford near Cambridge.
1960: Donald Campbell attempted the world land speed record in ‘Bluebird’.
The car’s fuselage was bonded together at Duxford.
1965: A publicity stunt was organised to demonstrate the sheer strength of Araldite.
1981: The humorous advertisement (left) was created to show the strength of Araldite to consumers.
1982: The Cortina advertisement campaign.
This hugely successful advertising campaign appeared in three stages and ran for four months.
The second and third stage featured a second car being stuck on, and then both being pulled off, leaving ripped paper.
2005: Araldite adhesives help save the day in a unique fire engine project.
2005: Araldite DIY adhesives are targetted to Chinese consumers.
2006: Araldite adhesives are used in the construction of the Silvestris 23’ sports cabriolet - a unique, five litre V8, aluminium speed boat.
2006: Three types of Araldite adhesives are used to create the dome at the top of Torre Agbar in Barcelona.